Backlinks Nofollow and Dofollow
So here is where all the magic starts. Before our website gets indexed by the search engines it’s good to build some backlinks. Backlinks (incoming links) are links from other websites that point to your website. We need to build quality one-way backlinks to boost the rankings of your website.
If you don’t know the main principle how the search engines work, here is the quick explanation: If a website puts a link back pointing to your website, Google and Yahoo consider this backlink as a vote for your website. You see, search engines look at backlinks like votes for your site. It’s like someone is telling them “Hey look at this website, it reaps quality, you need to give it a raise!” And that’s basically the story of the Backlink Search Engine love affair in a nutshell.
The more votes like this you will gain, the further up your website goes in SERP (Search Engine Result Pages) – the better place your website takes in the search engines – the more traffic you get, hence more visitors, potential customers and sales. Sounds easy? Well, it IS quite easy. But there are few important nuances about backlink building which we are going to discuss here. The thing is…you can spend days, weeks and months building backlink intensively but your website never moves up in SERP or even gets dropped down. The reason why many beginner SEO’s face this problem lies behind the quality of these backlinks they’ve built. In almost every case high quality beats quantity.
What do we mean when we talk about quality of the backlink ? The main factor which affects the quality of the backlink is relevance. The more relevant is the website which links back to you, the more valuable is the link back. So for example: If your website is about SEO techniques, backlink from SEO discuss forums will be much more valuable than backlink from automotive blog or website. If you want your SEO compaign to be successful, you should always remember the relevance. Second thing to worry about is whether the backlink is DO follow or not. Search engines divide backlinks into DO follow and NO follow.
No Follow Attribute – If you are unfamiliar with the No Follow Attribute, it is a simply a block that has been enforced by search engines. Basically, if you place your link on a site that uses the ‘No Follow Attribute’ – that link will not be counted as a true backlink for you. It is still not a bad idea to link in these situations if you feel it’s relevant. But you need to know that not all of your linkbuilding efforts will count as True backlink juice for you, as far as search engines algorithms are concerned.
What we want is high-quality DO follow backlinks. How can you distinguish DO follow from NO follow? This is simple! You have the SeoQuake Firefox Addon installed in your toolbar to scope effective link building opportunities.
Also before we start building backlinks here is one important thing to consider. While building backlinks you better not spam one and the same keyword as your anchor text all the time. This is where LSI (Latent Semantic Indexing) is involved. To make sure your backlinks don’t look spammy for the search engines you want to shuffle your anchor texts time after time. For example, if you main targeted keyword is “easy SEO” then after you’ve built 2-4 backlinks with the anchor text “easy SEO” like this:
<a href=”http://www.yourdomain.com”>Easy SEO</a>
you want to change the anchor text for something different but really close for its meaning to the previous one. So in our example we may go for “Simple SEO” :
<a href=”http://www .yourdomain.com”>Simple SEO</a>
On the next shuffle our anchor text will be “SEO Easy Way”:
<a href=”http://www .yourdomain.com”>Seo Easy Way</a>
In my experience it’s enough to make the shuffle once in 3-4 backlinks. So consider each [4-5th, 9-10th, 14-15th ,etc] backlink you use this shuffle method. Try to generate 5-10 synonyms based on your original anchor text and use them as explained above.
Filed Under: SEO
