–Sheryl Sandberg, Chief Operating Officer, Facebook

“…A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.”

–David Mather, President, Hoovers, Inc.

The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.

Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era.

Join the conversation–www.thefacebookera.com.

Fan the book–www.facebook.com/thefacebookera.

Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends–and talking about your brands. They’re learning about your business–and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them!

Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge–helping you get ahead of the curve and ahead of the competition, too.

• Includes a practical 60-day action plan for positioning your company to win in the Facebook Era
• For companies of all sizes, in all industries–and business functions ranging from marketing to operations
• By Clara Shih, creator of Faceconnector, the first business application on Facebook

Learn how to…

• Understand how social networking transforms our personal and professional relationships
  Why social networking will have business impact comparable to the Internet
• Use online social networks to hypertarget your customers
  Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance
• Define and implement your optimal social networking brand strategy
  Ask the right questions, set the right goals and priorities, and execute on it
• Implement effective governance and compliance
  Understand and mitigate the risks of social networking/Web 2.0 initiatives

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

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We all know the importance of search engine rankings these days. Therefore, choosing a SEO friendly domain name means that you have started on the right note in the virtual world. One of the crucial roles in search engine rankings is played by domain names related to keywords that focus on your business and website. It definitely goes a long way in attracting target audience, getting increased conversions and generating business.

The process of choosing the right domain name needs careful considerations and deliberations, when you are thinking of starting a new website. And this is especially important if search engine optimization is going to be the main tool for directing traffic to your website. A SEO friendly domain name is one of the key factors that contribute to the success of the website. Therefore, you have to keep in mind the objective of your website and accordingly choose targeted keywords that you are planning to use to get top search engine rankings for your site. Inserting the main keywords of your business into the URL is a good idea. This is because not only is your website theme kept same throughout but Google, too, looks favorably on it.

Now, let us see what the different factors are that can be adopted to make a SEO friendly domain name.

Keywords in the Domain NameKeywords play the role of a catalyst in a domain name. Though the keywords themselves do not constitute the entire process of SEO but they definitely contribute in making the entire procedure happen at a much faster rate.

Stick with the “.com”The top level domain or TLD remains the most popular extension for a domain name. A .com domain definitely allows credibility boost. It is the most widely accepted extension. Of course, we can’t neglect that there are a lot of successful websites that end with a “.net”, “.uk”, or a “.biz”, but at the same time a .com extension by far is the most recalled one. If your business happens to be a new one, do you really want your customers to forget all about you just because they recalled to type in a “.com” instead of your “.edu”, and as a result couldn’t go back to your site! However, there are certain exceptions to this rule, especially if your business is geographically constrained and targets only local customers, in that case a “.au” will work as well.

Shorter and Catchier

It is best to have a domain name that is short and catchy. It is easier for visitors to recall and remember these. And you definitely don’t want a website that loses out on traffic because the domain name is too long, tricky or complicated to remember. Short names can also be typed more easily. Ensure that your domain name is easy to remember and easy to type.

No Hyphens or NumbersUse of hyphenated or numbered domain names should be avoided. This is because it creates complications. Most often than not such domain names are forgotten easily, because it can’t be recalled where exactly the hyphen or the number has to be placed. You may end up losing your customers to other similar named websites, who do not use a hyphen or a number. And more often than not, hyphenated domain names sound like cheap substitutes of the real thing.

Type-In TrafficThis is when someone simply arrives at a particular website by just typing what they are searching for in their URL bar, and add a “.com” at the end. And a lot of people actually do that! Therefore, if you can choose a domain name that has an exact match keyword then you have better chances of receiving traffic. Also these kinds of domain names have better SEO benefits going for them.

Choosing a domain name that is SEO friendly can work wonders for your business by attracting lots of visitors to your website. With a heavy inflow of traffic, there are better chances of increases in conversion. All this definitely contributes in making your business a success.

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Social bookmarking allows people to bookmark sites that they like and share them with others. The potential traffic that this can generate is almost unfathomable.

You can get your piece of this traffic by joining four of the top social bookmarking sites and following the instructions in this four part video series.

Here is what will have learned after watching these videos:

how to set up your profile and get traffic from Del.icio.us,

how to set up your profile and get traffic from Technorati,

how to claim your blog on Technorati,

how to get targeted traffic from Stumble Upon,

how toget people to “Digg” your site to get you lots of traffic,

how toeasily set up your WordPress blog for Social Bookmarking.

Now is your chance to learn how to get lots off free traffic from the social bookmarking sites!

Don’t put it off any longer. One hour from now you could be reaping the rewards that come with increased traffic.

This product consist of six video sessions. TOTAL TIME: 92 minutes! This product is compatible with Macintosh computers. The videos are created in Flash format (swf). This means the videos can be viewed by all Operating Systems used on either PC or MAC.

Learn How to Get Free Traffic From the Top Social Bookmarking Sites

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Image taken on 2008-11-27 08:37:11 by eco2oh.

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Web 2 marketing tactics can easily create serious MLM blog traffic. This could be anything from a few hundred visitors to several thousand visitors. You must update your blog content consistently to generate repeat visitors.

Use social bookmarking sites by setting up bookmarks and submitting stories and articles. Do not spam. The real impact of social power linking comes when you build a bigger asset base by having our content show up in far more places than just our sites alone.

Here are ten cutting edge tactics to profit with social power linking to increase MLM blog traffic.

1. Submit articles and posts to StumbleUpon.com
Install a toolbar button when you sign up and you can “Like” or “Dislike” any site or page you want. You can mark up your pages, and also vote for other sites in your niche for research purposes.

2. Submit articles and posts to Digg.
Digg is easy to use, and if your blog is on WordPress, you can add a plug in so your readers can actually submit your articles to Digg.

3. PlugIM.com
This Digg-style site will also help you get traffic. It takes less than a minute to submit your articles here.

4. IM News
If you have marketing related content, make sure to submit to IM news often.

5. Develop lenses and other remote “satellite” pages with good, original keyword optimized content One key to social power linking lies in Squidoo lenses.

6. Make it easy for outside parties and social media sites to link to your content. Link baiting, track backs and always consistently posting useful and original content will draw readers. If you have a WordPress Blog, use the Tagalize It plug in to create Technorati and IceRocket links.

7. Make bookmarking or social tagging easy. Put a “delicious this” text link at the bottom of a post, and a Digg button at the top of the article.

8. Start participating in social power linking right away. Start blogging on your own. Visit leading forums and join the discussion.

9. Users to your site that contribute noticeably to the site’s content and audience should be recognized and rewarded. You will keep these valuable community members on your site, and you gain visible advocates of your site to outside members.

10. Reward inbound site links. The more inbound links your blog and site generate, the better. Create a permalink to use and cite them on your blog This simple act of acknowledgment will generate much good will and links.

Social power linking is a relatively new and yet powerful way to quickly generate inbound links and traffic to your MLM blog. Follow these essential tactics and you will see a gig increase in traffic leading to more enrollments in your business.

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