1. Title Tag The title tag is one of the most important factors in achieving high rankings. A title tag is essentially an HTML code that creates the words that appear in the top bar of your Web browser. Usually, the Title Tag is the first element in the <Head> area of your site, followed [...]
Starting at the top of your index/home page something like this: A heading tag that includes a keyword(s) or keyword phrases. A heading tag is bigger and bolder text than normal body text, so a search engine places more importance on it because you emphasize it. Heading sizes range from h1 – h6 with h1 [...]
As you begin driving traffic from search engines to your blog, you can easily fall into traps that can have the opposite effect on your blog. Search engines such as Google don’t typically give Web sites or blogs a second chance after they’re caught doing something that the search engine doesn’t like. Often, you have [...]
Search engine optimization can seem daunting, but you can take a number of simple actions to boost your rankings. Try the suggestions described in the following list on your own blog and start driving search traffic to your posts: ✓ Use your keyword or keyword phrase in your blog post titles. Search engines weigh titles [...]
Another critical component to search engine optimization success is link building — particularly, attracting incoming links from popular Web sites. Search engines rank sites with many incoming links higher than those with few incoming links. The reason is that search engines are programmed to assume that sites with many incoming links contain useful content that [...]
Many bloggers use keyword analysis tools to determine which keywords to focus on in their blog posts in order to boost search engine traffic to their blogs. An easy and free way to determine the popularity of keywords is to create a Google AdWords account and pretend that you’re an advertiser. AdWords pay-per-click advertisers have [...]
To find information they’re interested in, people enter keywords and keyword phrases into search engine query fields. The search engine returns relevant results and ranks them for users to scroll through and select results that appeal to them. Most people don’t look beyond the first few pages of search results, which typically place ten results [...]
The vast majority of search engine-related blog traffic comes from Google and Yahoo! followed by MSN, AOL, and Ask. Google and Yahoo control more than 50 percent of the online search market, so it’s safe to say that in the beginning stages of your SEO efforts, focusing on those two search engines is a less [...]
Search engine optimization (SEO) is the process of creating or modifying your Web pages to increase their rankings in search engine queries. You might think of it this way: If you write a blog about search engine optimization, for example, would people find your blog if they type the word search engine optimization into their [...]
